Custom UI
A purpose-built interface designed for your specific metrics and workflows. Not a template — built from your requirements with your branding and your information hierarchy.
Off-the-shelf BI tools don't understand your data model, your KPIs, or your workflows. We build dashboards that do — connected to your actual systems, showing the metrics that matter, designed for the decisions you're actually making.
Every dashboard is different. These are the categories we build most often.
Pipeline velocity, rep performance, deal stage distribution, and revenue forecasting. Connected to your CRM in real-time — not a CSV export from last Tuesday.
Order fulfillment rates, SLA tracking, warehouse throughput, and exception management. Built for operations teams who make decisions from data, not gut feel.
MRR/ARR tracking, cohort analysis, cash flow monitoring, and margin dashboards. Connected to your accounting system and operational databases — not rebuilt in a spreadsheet.
Churn signals, usage metrics, health scores, and escalation queues. Aggregated from multiple systems into a single view for CS teams managing large portfolios.
Campaign ROI, funnel analysis, attribution modeling, and channel performance — beyond what Google Analytics shows you, connected to your actual revenue data.
Executive dashboards and team-level KPI boards that update continuously. Designed for wall displays, shared team views, or leadership reporting that doesn't require manual assembly.
Architecture decisions that determine whether your dashboard is still running reliably in two years.
We design the data layer before touching the UI. Which data sources? What transformations? What's the query strategy? Getting this right determines whether the dashboard stays fast as data volume grows.
We build direct connectors to your databases, APIs, and third-party platforms. No manual data exports, no stale CSVs — real-time or near-real-time data as your business generates it.
The best dashboard is the one your team actually uses. We design UI/UX around your workflows — filters, drilldowns, and views matched to how you actually make decisions, not what's easy to build.
A purpose-built interface designed for your specific metrics and workflows. Not a template — built from your requirements with your branding and your information hierarchy.
Connections to your existing systems: CRM, ERP, databases, APIs, and third-party platforms. Data fetched directly — not exported manually.
Technical documentation, source code ownership, and training for your team. You own the dashboard and can extend it without requiring us to do it.
A good custom dashboard isn't fast to build. You're not paying for a template — you're paying for data modeling, system integration, and UI design matched to your actual workflows.
Single-source dashboard (one database or API): 3–5 weeks, €6,000–€15,000. Multi-source with real-time data and custom business logic: 6–12 weeks, €15,000–€35,000.
What you get in return: a tool your team uses every day, data you trust, and decisions based on what's actually happening in your business — not what a generic BI tool thinks is happening. We'll give you a detailed estimate after an architecture discussion.
Operations dashboard for an e-commerce company connecting WooCommerce, their 3PL API, and a custom inventory system. Showed real-time order status, fulfillment SLA compliance, and exception queue — replacing a spreadsheet that had to be updated manually three times a day.
MRR/ARR tracking, cohort retention analysis, and feature usage dashboards for a SaaS company. Connected to Stripe, their product database, and CRM. Replaced a mix of separate analytics tools and manual exports that no one trusted.
Sales pipeline dashboard for a B2B company with a 6-month sales cycle. Connected to Salesforce and surfaced pipeline velocity metrics the standard Salesforce reporting couldn't produce, with both rep-level and manager-level views.
Those tools are excellent for ad-hoc analytics and teams with data analysts who build reports. They're less suited for operational dashboards embedded in your workflow, dashboards requiring real-time data from production systems, or situations where your data model is too complex for drag-and-drop BI. Custom dashboards also integrate directly into your existing tools — users don't need to log into a separate platform.
You do. We build with clean, documented code and provide thorough handover documentation. Most teams can handle routine changes — adding metrics, adjusting filters, changing thresholds — without us. For major extensions, we offer ongoing support or can train your development team to take it over.
Depends on the use case. Some dashboards refresh on a schedule (every 1–5 minutes). Others use server-sent events or WebSockets for true real-time. We design the data refresh strategy based on how current your data actually needs to be and the load characteristics of your source systems. Not everything needs to be real-time, and we'll tell you when it doesn't.
Typically a React or Vue.js frontend with a custom API backend, connected to your existing databases and systems. For WordPress-based environments, we can build dashboards as custom WP admin interfaces. We choose the stack based on where the dashboard needs to live and who will maintain it after we hand over.
Simple single-source dashboards: 3–5 weeks. Multi-source with custom business logic: 6–12 weeks. The biggest variable is data access — getting clean, reliable data from source systems often takes more time than building the UI itself.
Sometimes, yes — and sometimes the right answer is a hybrid. We'll audit what your current tool does well and where it falls short, then design something that fills the gaps. We don't recommend custom builds when an off-the-shelf tool does the job adequately.
Tell us about your current reporting situation and what decisions you're trying to make faster. We'll outline an architecture that works.
or email info@shambix.com