I'm Jany

Digital Consultant

I'm a Business & Marketing Strategist and WordPress Developer.

What I Do

1. Strategy Consulting

I help businesses plan their next move and turn blurry or crazy ideas into real objectives. Sometimes, all you need to succeed, is someone with the experience, know-how and vision, to show you the right way.

2. Project Management

Without the right team, skills and organization, even the greatest ideas will fail. If you have a project, but not the resources, or if you need a specialized team to do the job and someone to manage it, it's your lucky day.

3. Development

I specialize in all things WordPress but anything that is Web based, an app, a store, a custom corporate platform or your next super-awesome idea, it can be done, from concept to deployment. Easy-peasy.

1. Idea
2. Sketch
3. Design
4. Develop
5. Test
6. Launch

My work

A small & random selection of Projects and Clients

The Florentine Press


Wordpress, E-Commerce, HTML4, CSS2 / 3, SEO

Un Tocco di Rossetto


WordPress Custom Development



Twitter Bootstrap, CSS3, WordPress, Javascript jQuery

Internet Festival


Photoshop, WordPress, Twitter Bootstrap, HTML5

ShowClub – Health Training Club


WordPress Custom Gym Classes Booking Tool

Lucky Explorers


Magento, WordPress, CSS3, jQuery, Javascript

The Curious Eater


WordPress, CSS3, jQuery, Javascript

Siena App


iOS, in-App Purchase, Video & Radio Streaming & Download, Feed Reader, PDF downloader as iBook, Photo Galleries, custom in-App Content Manager, Yii, LAMP, OpenStreet Maps API

Photo Shooting: Food!


Canon EOS 7D, Canon 60mm f/2.8 USM Macro lens

Siena App Palio


Objective-C, XCode, Yii, PHP, MySQL

What they say

Starwood Hotels & Resorts Worldwide, Inc.

For a WordPress based intranet project in our Europe, Africa & Middle East Division, here at Starwood Hotels & Resorts Worldwide, Inc., we needed an expert to harden the security, implementing a Single Sign On solution and build complex custom features, developed with very high coding standards. There’s no price tag to competent advice, and thanks to Jany's recommendations, we were able to implement all that we needed in record time and within our budget. We here at Starwood are very happy to work with such a reliable, pro-active resource and look forward to a long-lasting business relationship with Jany Martelli.

Titus Hanke
Director Revenue Management Operations EMEA


Professionals range from mediocre, good and outstanding, but if you are as lucky as I was, you find Jany: a guarantee of professionalism, a certainty in the resolution of web-related issues, a friend and a great person. Thank you Shambix!  

Jacopo Pasquini

The Curious Eater

Jany has done a wonderful job creating my new site [thecuriouseater]. She was able to understand and translate my vision and aesthetics in a modern and easy to navigate site. Apart from the final result [that made me very happy and helped grow my business], she was also a pleasure to work with: impressive follow up and execution skills, and valuable advise to make the site up to date, user friendly and optimised for search engines.

Sofie Delauw


Working with Shambix has been a really positive experience: professionalism, competence and passion are an integral part of their work method, together with a deep knowledge of WordPress and the Web in general. An excellent partner to rely on.

Rossella de Marchi
Account Senior

More Code, Less Words!

I'm a Technology Addict, Design Fan, Happy Raver, Curious Traveller, Life Lover, Proudly Italian.

I started messing with code at 7, assembled my first PC at 10, created my first website at 13 and never stopped.
I have been in love with Web technologies for 17 years.
I studied Business Management & Marketing at University and started the job of my dreams, under the name "Shambix", at 23.
6 years later, I love my job more than ever.

2009 - NOW


I started from 0. I had nothing, no office, no clients, just me and my PC... and the Web knowledge I accumulated until then. It wasn't my first job experience though, I had previously been Junior Project Manager at a big, US based, DMC... which had given me valuable experience in effectively organizing projects, people and clients.
I was working hard, very hard. 18-hours-a-day hard. I started from my neighbourhood, door-to-door, places I'd visit, people I knew. 3 years in I had closed 5-figure projects and had stable relationships with other professionals, big agencies that would outsource me their work and several clients worldwide. Many sleepless nights, a lot of successful projects and a few failures... 6 years later, I'd do it all over again.

2005 - 2008

University of Florence - Business Management

My curriculum was mostly about Business Management and Marketing , but I managed to fit in E-Business and IT Business classes too. However, after studying all the subjects I was interestes in, I dropped out when I was 3 exams away from graduating, because I simply wasn't motivated anymore (my goal was to learn, not to prove I attended an education institution). A few months later, I started my own business.


My First Website

Through free hosting accounts on Tripod, Excite and AlterVista, I managed to get enough web space to start experimenting with HTML and CSS. The only browser was Internet Explorer (Netscape was NOT an option). I used Dreamweaver and the few tutorials I could find online or on magazines and I started learning the difference with server and client-side code, like PHP and Javascript. I was 13.


Houndr Founder

Startup invited @ Slush (Helsinki, Finland) - 2015

Startup invited @ Betapitch (Berlin, Germany) - 2015

Alpha Startup invited @ Web Summit (Dublin, Ireland) - 2014


"WordPress ABC" @ Master in Territory Marketing, IED - 2014

"Business Lecture" @ Master in Corp. Comm. Strategy, Università di Siena - 2011

Press & Public Speeches

"Wired" Italia - 2015

"Elle" Italia - 2015

"Il Mondo" Corriere della Sera - 2012

"From idea to Startup in 5 minutes" ToscanaLab - 2010

"Jack" Focus - 2010

WordPress European Consultant

Automattic's official WordPress Experts listing - since 2010

Let's work together

 WordPress magical things Website/Ecommerce Business Consulting I have a Project in mind... I don't know what I need, HELP ME!!

Via Tornabuoni 4, Florence - Italy

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